Whether you're a business owner or a manager carrying out a project, one thing
is always the same: The client is dominant voice in decision-making. Learn to
communicate with them effectively and you'll set a good example for the people
you supervise.
1. Remember that the customer is the boss. At the end of the day, your job is to make the customer happy. Act accordingly.
2. Differentiate your products. Don't get lost in a sea of products and services like yours. Make sure you stand out from your competitors.
3. Retain customers as much as you recruit new ones. While you always want to bring in new business, it's very important to maintain relationships with loyal customers.
4. Provide effective channels of communication. Make sure your clients can contact you easily and quickly if they have a problem, concern or question. They can also provide a valuable source of feedback.
5. Maintain customer data. Use this data to make your customers feel special by remembering occasions like birthdays and anniversaries. It's also helpful for keeping track of purchasing preferences.
6. Segment your customers. Not all customers are alike. Divide your customers into groups that allow you to provide attention and services that meet each customer's unique needs.
7. Provide effective after-sales services. Don't let contact fall off after the work is complete. Make sure your client stays happy.
8. Listen attentively. Pay attention to exactly what clients are asking for to help you better meet their needs.
9. Don't be afraid to say you don't know. It's OK not to know the answer to every question. It's better to say you don't know and get back to a customer than to try to bluff your way through a conversation and have to backtrack later.
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