5 Questions to Ask Customers Considering a New Printer (INFOGRAPHIC)

Today, buying a new office printer can be a tricky decision! With so many different types, features and technologies available, narrowing down choices can become a daunting task. To help you match your customer with their perfect printer, start by asking these five questions to narrow their focus.

Recommend Based on Specific Needs

Focus on the features and functions they need. After you've gotten an understanding and identified several potential candidates, help them make a shortlist and compare operational and consumables costs so they can understand and budget for the ongoing costs of ownership.

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